As an Airbnb host, gaining Superhost status is a prestigious accomplishment that can help you stand out in a crowded marketplace. Superhosts are recognized for their exceptional service, quality, and dedication to providing an outstanding guest experience. Not only does achieving Superhost status bring you a sense of accomplishment, but it can also lead to increased bookings, better reviews, and higher earnings.
In this post, we’ll explain what it takes to earn Superhost status, why it’s important for your Airbnb business, and how you can achieve and maintain it.
1. What is Airbnb Superhost Status?
Superhost status is an exclusive designation given by Airbnb to hosts who consistently go above and beyond to provide exceptional experiences for their guests. This recognition is based on performance criteria that are assessed every three months. Superhosts are considered the top-tier hosts on the platform and enjoy various benefits, including increased visibility and trust from potential guests.
2. The Superhost Criteria
To qualify for Superhost status, Airbnb has specific performance standards that must be met over the course of a calendar year. Here are the main requirements:
1. 10 Completed Stays in the Last Year
You must have hosted at least 10 separate bookings in the past year. These bookings can be from any type of property (entire home, private room, etc.). If you’ve hosted fewer than 10 bookings, you can still work toward Superhost status by continuing to book guests.
2. 80% Response Rate or Higher
Airbnb expects hosts to respond to booking inquiries and guest messages promptly. To qualify for Superhost status, you must respond to at least 80% of all messages within 24 hours. A quick response shows guests that you are attentive and committed to their needs, and it helps build trust in your listing.
3. 90% or Higher in Overall Rating
Superhosts must maintain an overall rating of at least 4.8 stars out of 5 from guests. Your rating is calculated based on reviews left by guests after their stay. A high rating means you consistently provide a positive experience for guests, which includes providing accurate listing descriptions, maintaining a clean and welcoming space, and being a responsive and courteous host.
4. No Cancellations (Except for Extenuating Circumstances)
Hosts aiming for Superhost status must have a history of keeping their reservations. If you cancel a booking, it negatively affects your chances of becoming a Superhost. Cancellations can be costly for guests, and Airbnb places a strong emphasis on reliability. The only exception is if a cancellation is made due to an extenuating circumstance, such as a personal emergency or natural disaster.
5. No More than 1 Reservation Canceled by You in a Year
While cancellations are heavily discouraged, Airbnb allows for one cancellation per year. However, the less you cancel, the better your chances of earning and maintaining Superhost status. Aim to be consistent in managing your calendar and bookings to minimize the need for cancellations.
3. Why Superhost Status Matters
Achieving Superhost status is more than just a title—it comes with significant advantages for your Airbnb business:
1. Increased Visibility and Trust
Superhosts are given priority placement in search results, meaning your listing is more likely to be seen by potential guests. This increased visibility can lead to more bookings and higher occupancy rates. Additionally, guests are more likely to book with Superhosts because of the added trust and reliability associated with the designation.
2. Higher Earnings
Studies have shown that Superhosts can charge more per night compared to non-Superhost listings, thanks to the added trust and appeal. Guests are willing to pay a premium for a consistent, high-quality experience, and Superhosts often enjoy higher booking rates and increased revenue.
3. Exclusive Benefits
Superhosts receive special benefits, including a Superhost badge on their profile and listings. This badge serves as a visual indicator of your dedication to excellence, which can make your listing stand out. Superhosts also receive a travel coupon, priority customer support, and access to exclusive events and promotions.
4. Positive Reviews and Repeat Guests
Superhosts tend to have more positive reviews and repeat guests due to their consistent, high-quality service. Guests are more likely to recommend and return to a property managed by a Superhost, creating a cycle of trust and excellent service that benefits both the host and the guest.
4. How to Achieve Superhost Status
Now that you know the criteria for Superhost status, let’s look at practical tips for achieving it:
1. Focus on Guest Communication
To achieve and maintain a high response rate, make sure to check your messages regularly and respond promptly to inquiries, booking requests, and any concerns your guests might have. Be friendly, helpful, and clear in your communication. A positive interaction before the guest even arrives can go a long way.
2. Provide a Clean and Comfortable Space
Guests expect cleanliness and comfort when they book an Airbnb, so ensure that your property is well-maintained, clean, and inviting. Invest in quality linens, towels, and amenities, and do regular deep cleans to maintain the highest standard. Consider adding personal touches that make the guest experience extra special, such as local recommendations or thoughtful amenities.
3. Be Reliable and Consistent
Maintain consistency with your listings, including pricing, cleanliness, and check-in/check-out procedures. Guests appreciate clear instructions and expectations. Stick to your booking calendar, and be diligent about managing reservations. Reliability is key to gaining and retaining Superhost status.
4. Address Issues Promptly
Even the best hosts will occasionally face issues. Whether it’s a maintenance issue or a misunderstanding with a guest, it’s crucial to address concerns quickly and professionally. Respond to any negative feedback with a calm and solution-oriented approach, and do your best to resolve issues to the guest’s satisfaction.
5. Use Airbnb’s Superhost Tools
Airbnb provides a variety of tools to help hosts achieve and maintain Superhost status. Use the Superhost dashboard to track your progress and make adjustments where necessary. Stay on top of your response rate, ratings, and cancellations so you can take proactive steps to meet the criteria.
5. Maintaining Superhost Status
Once you achieve Superhost status, you’ll need to maintain your performance to keep it. Airbnb reassesses Superhost status every three months, so it’s essential to keep up the hard work. Stay consistent with guest communication, provide excellent service, and avoid cancellations. By keeping a high rating and following the guidelines, you’ll stay in the Superhost circle year after year.
Conclusion
Achieving Airbnb Superhost status is a rewarding goal that signifies your commitment to providing top-tier guest experiences. It’s not just about meeting the criteria—it’s about offering a superior experience that keeps guests happy, coming back, and spreading the word. By focusing on communication, cleanliness, reliability, and problem-solving, you can achieve and maintain Superhost status, resulting in more bookings, higher earnings, and greater success in your short-term rental business.
Ready to elevate your hosting game and earn Superhost status? Host Haven BNB is owned by airbnb super hosts themselves so they definitely know a thing or two about it. Contact us today and let’s talk about getting you to that super host level.